How Many People Use Social Media? (Effective Guide)
January 28, 2023

How Many People Use Social Media? (Effective Guide)

How Many People Use Social Media

Social media, such as Facebook, Twitter, and Instagram, is becoming a part of everyday life for many people. According to Statista, there were 3.6 billion users of social media worldwide in 2020. But how many people are actually using social media on a regular basis? Let’s take a closer look at the numbers.

Social media users around the world have grown steadily over the last few years. In 2021, it is estimated that 3.8 billion people will be using social networks regularly — an increase of more than 200 million users since 2020. This figure is expected to continue growing as more people join these platforms every day.

How Many People Use Social Media (Detailed Guide)

In terms of global market share, Facebook continues to dominate with 2.7 billion active monthly users in 2021 (up from 2.5 billion in 2020). Not far behind is YouTube with 1.9 billion monthly active users (compared to 1.8 billion in 2020). Other popular platforms include WhatsApp (2 billion monthly active users), WeChat (1.2 billion), Instagram (1 billion) and Twitter (330 million).

These figures show just how powerful social media has become as a form of communication and marketing tool for both businesses and individuals alike. It enables companies to reach out and engage with their customers on a much larger scale than traditional methods such as television or print advertising ever could do before the digital age took hold.

It also provides individuals with a platform to express themselves and share their opinions on a variety of topics with their peers across the globe — something that was never possible before the advent of social networking sites like Facebook and Twitter.


It’s clear that social media has become an integral part of our daily lives — both personally and professionally — over the past decade or so, with no signs that its popularity will slow down anytime soon. With over 3.8 billion people now actively using these networks globally, it’s easy to see why they have become so widely adopted by businesses looking to expand their reach into new markets and by individuals who just want to stay connected with friends and family all around the world.

Whether you’re looking to promote your business online or just want keep up-to-date with what’s happening in your community, there’s no denying that social media can be an invaluable tool for both personal and professional use alike!

According to a 2019 Pew Research Center study, a staggering 73% of American adults use social media. This includes both younger and older generations, with 81% of 18-29 year olds using social platforms like Facebook, Instagram, and Twitter, but also 64% of 65+ people actively engaging with these sites too.

Social media has combined our online communications in a way that has revolutionized how different generations interact and share information – an impact not to be underestimated. To this day, more and more people are using social networks as their main source of communication as opposed to traditional methods like emails or text messages.

FAQS for How Many People Use Social Media

Q1: How many people use social media?

According to a 2019 survey, there are an estimated 3.48 billion active social media users worldwide.

Q2: How often do people use social media?

The average person spends approximately 2 hours and 22 minutes each day on social networking platforms.

Q3: How many social media accounts do people have?

The average person has 8.7 active social media accounts.

Q4: How do different age groups use social media?

Younger generations tend to use platforms like Snapchat and Instagram more heavily, while older adults prefer Facebook.

Q5: How do people use social media?

Most people use social media to stay in touch with friends, find news and information, share photos and videos, express opinions, follow trends, learn about new products/services, and build relationships.

Q6: How does the usage of social media vary across countries?

In 2019, the highest social media penetration rates were in the Middle East and North African regions, where about 89 percent of people used some form of social media. On the other hand, countries like Japan and South Korea had much lower penetration rates at around 40 percent.

Leave a Reply

Your email address will not be published. Required fields are marked *